We know if Maxwell could talk he would have told us, “Give me the good stuff! I
have a lot of sniffing and exploring to do and I need to be at my best.” So off we went to find the freshest ingredients that would make a difference not only in Maxwell’s daily adventures but also in his overall health.

We take this very seriously and do a lot of research on every ingredient we use to make sure it meets the “Maxwell Standard”! We thought you’d probably like to know what’s in our treats and why….so here are the details:


Why it rocks: Contains anti-inflammatory properties, Promotes healthy skin and coat, Supports immune system

Learn more: Flaxseed provides a host of benefits, including containing both Omega-3 and Omega-6 fatty acids, which promote healthy skin, coat and hearts! Flaxseed, a soluble fiber, aids in digestion and has anti-inflammatory properties that support joint health. Flaxseed also contains antioxidants, which support the immune system.

Oat Flour (Low Gluten)

Why it rocks: Aids in preventing heart disease, Benefits body organs, Acts as digestive aid

Learn more: Oat flour offers nutritionally beneficial protein, soluble fiber and iron, manganese, zinc and B Vitamins. Oats benefit body organs and skin, nervous system, stomach, spleen, lungs and urinary ad reproductive systems. Oat flour also acts as a digestive, reduces cholesterol and aids in preventing heart disease.


Why it rocks: Powerful phytochemicals, Concentrated stores of antioxidants

Learn more: Cloves contain power phytochemicals and concentrated stores of antioxidants, which encourage immune system function, support cellular integrity and can be effective in relieving nausea. This powerful spice also promotes oral health, normal blood sugar and is ideal for bone support.


Why it rocks: Contains a variety of vitamins, Contains minerals

Learn more: Honey is mainly used to give a natural flavor to our treats, but also provides a variety of vitamins and minerals.

Palm Oil

Why it rocks: Acts as natural preservative, Cholesterol free, Provides beta carotene and tocopherols

Learn more: Palm oil is one of the most widely used oils because of its properties and high-yield crops.


Why it rocks: Healthy source of Vitamins A and C, High in dietary fiber

Learn more: Apples are a good source of Vitamins A and C and also contain dietary fiber and antioxidants.


Why it rocks: Acts to regulate blood sugar, Provides anti-inflammatory properties, Fights fungus and bacteria

Learn more: Cinnamon provides anti-inflammatory, anti-fungal and anti-bacterial properties. This spice can also regulate blood sugar and improve insulin efficiency.

Cricket Flour

Why it rocks: Healthy, sustainable source of complete protein, Includes all essential amino acids, Great source of Omega-3 fatty acids

Learn more: Cricket protein is a healthy, natural source of sustainable protein. Cricket protein is rich in fiber, calcium, iron and B-vitamins. Farmed humanely and sustainably in the U.S.


Why it rocks: Chemical free flavoring, Rich in nutrients, Fights cancer

Learn more: Molasses is mainly used to give a nice flavor and aroma to our treats, but also provides several healthy nutrients including: Vitamin B6, copper, iron, calcium, potassium, magnesium, manganese and selenium.

Peanut butter / Peanut Flour

Why it rocks: Rich in fiber, Provides healthy fats, High source of protein

Learn more: Peanut butter also contains magnesium and Vitamin E.


Why it rocks: Combats nausea, Immune boosting powers, Natural inflammatory

Learn more: Ginger lends a nice smell to our treats. However, it is the immune boosting powers and natural anti-inflammatory properties that makes this spice a winner. These properties help combat arthritis, nausea, fights osteoarthritis and may help relieve bloating. **PLEASE NOTE** – Ginger can thin blood – so you may want to avoid this if your dog is undergoing surgery.

Apple Cider Vinegar

Why it rocks: Repels ticks, fleas and biting insects, Boosts immune system, Fights tooth decay and allergies

Learn more: Apple cider vinegar offers a variety of health benefits including: repels fleas, ticks and biting insects, helps with arthritis by breaking down calcium deposits around joints, improves digestion, detoxifies, purifies and boosts immune system, helps fight tooth decay and helps with bladder issues. Can aid in fight against allergies, fungal infections, fatigue and osteoporosis.